Live On Zoom This Wednesday 4pm EST

Attention 3M To 20M Business Owners

How I Sold 6 Of My Own Companies To Private Equity, Strategics, And Roll-Ups, Including A 121 Million Exit, And Walked Away With Maximum After-Tax Proceeds Every Time

Without relying on brokers, running a long-drawn-out process, or staying trapped in the business after closing.

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WHAT OTHER HAPPY BUSINESS OWNERS ARE SAYING

WHAT YOU'LL LEARN IN THE TRAINING

Secret 1:

Why Strategics Pay More For Smaller Companies

  • The real reason strategic buyers will pay more than financial buyers, and how to position your business so it lands in the right pile from day one.

  • This is the same principle behind one of my exits, where the company sold for 17X revenue, while comparable businesses in the same industry were settling for 3X.

  • You'll walk away knowing exactly what strategics value most and how to build it into your company before they even know your name.

Secret 2:

How To Position Yourself As The Belle Of The Ball

  • The exact preparation steps that turn an owner-dependent business into an asset that buyers compete for, instead of one that buyers can dictate to.

  • This is the difference between you chasing offers and offers chasing you.

  • You'll learn how to run a parallel buyer process where strategics, PEs, and roll-ups all want your company for different reasons, which keeps leverage on your side all the way to closing.

Secret 3:

How To Finish Strong

  • Learn the curveballs buyers throw during diligence to chip away at your price, and how to shut them down before they cost you a percentage of your payout.

  • This is where most deals quietly leak 20 to 40% of the final number, and almost no owner sees it coming.

  • You'll walk away knowing exactly what to expect, how to respond, and how to close at the price you negotiated, not the discounted version they try to slide in at the finish line.

MEET THE FOUNDER

Hey, I'm Joseph Meyer.

I'm a serial entrepreneur, U.S. Army veteran, and the founder of Mission: Exit Rich.

I've spent the last 30 years building, buying, and selling companies, and I've personally closed 6 exits to private equity firms, strategics, and roll-ups, including a 121 million sale of my prepaid debit card company, Starlight.

The businesses I've started or invested in have collectively been valued at over half a billion dollars, and along the way, I've sat on both sides of the table enough times to know exactly what buyers will pay a premium for, and what they'll quietly use against you to drive the price down.

6

6 personal exits to PE firms, strategics, and roll-ups

121 Mil

A 121 million sale of the Starlight prepaid debit card company

30 Years

30 years of operator experience, including roles at Frito-Lay and BellSouth, managing a 200 million division

Frequently Asked Questions

Why is this training free?

The goal of this training is to give serious business owners a real look at how the exit process actually works at the top of the market, and to demonstrate the level of detail and experience that goes into a high-value sale. There's no cost to join. The only ask is that you show up live, take notes, and decide for yourself whether the playbook makes sense for your situation.

What if I'm not planning to sell for another year or two?

That's actually the best time to be in this room. Most owners who exit at peak value started preparing 12 to 24 months before they actually went to market. The earlier you understand what buyers value, the more room you have to build it into your business before negotiations begin.

Why should I join this training if I can find this info on the internet?

Most exit advice online is written by brokers and bankers who have never personally sold a company they built. This training comes from 6 personal exits across PE firms, strategics, and roll-ups, including a 121 million sale. The frameworks shared inside come from real deals, not theory.

How long is the training, and what's the format?

The training runs live on Zoom this Wednesday 4pm EST. You'll get the full 3-stage framework, real examples from my own exits, and a live Q&A at the end where you can ask anything specific to your situation.

How do I join the training?

Register on this page using the button below. You'll receive a confirmation email with your private Zoom link, plus a few reminders leading up to the start time, so you don't miss it.

Will I get a recording of the training?

The training is designed to be experienced live so you can ask questions and get real-time clarity on your specific situation. Recordings are not the priority; the live experience is. Plan to attend live and bring your questions.

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